Welcome to the Flock!
I’m Stacey Fraser, founder of Pink Chicken, and I’m beyond excited to introduce you to our newest adventure — Coop Kids by PC. As a mom, I’ve always been passionate about creating clothes that spark joy in both kids and parents, and Coop Kids is a very personal project born from my own experiences as a parent.
Like many of you, I’ve watched my own kids, and their friends get more and more drawn into screens, and I wanted to create something that would inspire our little ones to step outside, explore, and play the way we did when we were kids—wild, free, and full of curiosity!
Coop Kids is all about elevated essentials — pieces that are not only super soft and durable (hello, organic cotton!), but also bring a little bit of magic to everyday adventures. Pink Chicken will continue to bring you the vibrant prints and patterns we’re known for, while Coop Kids provides the basics that are perfect for layering and everyday dressing. These are the kind of clothes your kids will love to live in, and you’ll love for their quality and longevity — perfect for passing down or sharing with friends.
I also want to take a moment to thank you for being part of the Pink Chicken family. Pink Chicken has always been about supporting mamas and their families, and Coop Kids is an extension of that love — made for the kids who bring joy to our lives and for the parents who care deeply about quality, comfort, and creating special memories.
And because we’re all about screen-free fun, flip this letter over for a playful scavenger hunt to get your kiddos exploring!
Thank you again for your loyalty and for joining us in this next chapter. I can’t wait to see your kids in our clothes, making memories that last a lifetime.
With love and adventure,
Stacey Fraser
Founder, Pink Chicken & Coop Kids by PC
Remember when a whole day stretched out like a great, big adventure? We’d head out in the morning, with no plan but to explore every corner of the neighborhood until the street lights flickered on. At Coop Kids, we’re bringing back those timeless memories with clothes that can keep up with every tree-climb, bike race, and mud-pie masterpiece. Designed for endless play, our collection is all about capturing the magic of those sun-kissed days when we didn’t come home until it was too dark to see. Let’s get back to the kind of childhood where the world was your playground.
Coop Kids is a collection of organic elevated essentials thoughtfully designed to be the indispensable go-tos kids love to wear and adults adore. Hatched by the creative minds at Pink Chicken NY, Coop Kids’ must-have pieces are crafted with a stylish balance of form and function — super soft, durable, easy to mix, match, and layer, and essential wear for kids as they head out the door into a joyful blur. These are the forever favorites kids pass down to younger ones or friends — the anything-but-basics they’ll wear again and again as they explore, jump, climb, play, and dream. From sundrenched hues to vintage-inspired prints, the Coop Kids collection is the playground where kids are free to be exactly who they are — dressed in comfort and care.
